Research Study Experiences

Despite declines in HIV rates in early every other demographic group, infections among men who have sex with men continue to increase. This group of men are technology early adopters and use online tools to manage nearly every portion of their lives - including finding romantic and sexual partners.

Starting with our first project in 2005, we’ve applied private sector marketing and relationship principles to online research studies and intervention activities to understand the issues and prevent the spread of HIV. The projects range from online behavioral surveillance to the application of motivational interviewing techniques to improve interventional adherence.

No Labels

Submitted by matt@cyclogram.com on Thu, 01/19/2012 - 05:00

Traditional advertising to the gay community prior to this campaign used imagery and language easily identified as "gay." As with many demographic groups, gay men is a diverse group with different interests and affiliations. At the turn of the century, many open and proud men who prefer same sex relationships have begun to bristle at being pigeonholed into "gay" stereotypes. However, research recruitment advertising had not progressed to take advantage of this “post-gay” attitude.

Checking In

Submitted by matt@cyclogram.com on Thu, 01/19/2012 - 04:58

Using the Web to build efficiencies for studies requiring offline activity.

The Checking In study, conducted in coordination with Emory University, is a 12-month longitudinal study conducted entirely online to determine the acceptance of at-home HIV tests and explore important behavioral issues that may be driving higher HIV rates in different age and racial groups among MSM.